- Liverpool will switch to Adidas as its kit supplier from August 1, 2025, marking a return after 13 years
- The five-year deal is reportedly worth over £60 million per year, including performance and sales-based bonuses
- This will be the club’s third collaboration with Adidas, following partnerships from 1985-1996 and 2006-2012
Key Takeaways:
Liverpool has announced that from this summer, the club will change its kit supplier and once again partner with Adidas. The agreement will take effect from August 1, 2025, marking the Reds’ return to Adidas kits for the first time since 2012.
Liverpool Football Club and adidas have agreed a new multi-year partnership that will see the sportswear giant once again become the club's official kit partner from 1st August 2025 🔴
— Liverpool FC (@LFC) March 10, 2025
The club has not disclosed the exact financial terms, but according to English media, the deal is for five years, with Liverpool set to receive more than £60 million per year. The Times reports that, in addition to the fixed amount, Liverpool will also receive bonuses based on kit sales and team performance.
In recent years, Liverpool had a contract with Nike, earning a guaranteed £35 million annually plus 20% of all club merchandise sales through Nike’s official stores. This arrangement also amounted to around £60 million per year. This will be Liverpool’s third partnership with Adidas. The first collaboration lasted from 1985 to 1996, and the second spanned from 2006 to 2012.